Incentives matter. But inappropriate incentives do not lead to wealth creation – they lead to the massive misallocation of resources, the consequences of which America, India or UK is now suffering
The employment brand is much, much bigger than the physical manifestation of what your recruitment looks like. It is an end-to-end way of thinking about why people choose to work for you. Employing the most talented people has to be the most important thing that you are asked to do.
Even if you don’t know anyone but want to start a business relationship with them, invite them courteously to link and explain your reason. If they accept PICK THE PHONE UP and ask to meet. Yes old fashioned face-to-face networking; you never know what might happen next