The employment brand is much, much bigger than the physical manifestation of what your recruitment looks like. It is an end-to-end way of thinking about why people choose to work for you. Employing the most talented people has to be the most important thing that you are asked to do.
Even if you don’t know anyone but want to start a business relationship with them, invite them courteously to link and explain your reason. If they accept PICK THE PHONE UP and ask to meet. Yes old fashioned face-to-face networking; you never know what might happen next
Networking is not just for getting a new job or investors for your new entrepreneurial idea. That would come later, once you have made and effort to build a relationship with people. If you network with 100 people, chances are, 10 may be of real help to you. But without the 100, you won’t get you 10.